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Usual frequency of consumption of fast food by sex

Usual frequency of consumption of fast food by sex

In a comprehensive study of Australian secondary school students’ diet and physical activity, Cancer Council and the National Heart Foundation of Australia found that Australian teenage boys consume more fast food and snacks high in salt and drink more sugary drinks compared to girls and are more susceptible to junk food marketing.

Teenage boys were more likely to be regular consumers of fast food (46% compared with 34%) and sugary drinks (28% compared with 14%) than girls. In the month before the study, 53% of teenagers tried a new food or drink product that they had seen advertised, 40% bought an extra food product on display at the supermarket checkout and 35% chose a fast food outlet because it had a special offer or giveaway with the meal.

Morley B, Scully M, Niven P, Wakefield M. (2014). National Secondary Students’ Diet and Activity Survey, 2012-13: Melbourne: Cancer Council Victoria

 


Busted

The Fanta® crew

The Fanta® crew

A TV ad for Fanta soft drink featuring cartoon characters on an “awesome ride” is marketing to children according to the Advertising Standards Board (ASB). And that’s a breach of the Responsible Children’s Marketing Initiative (RCMI) because soft drinks are unhealthy choices. Coca Cola has signed the RCMI to say they will not advertise to children.

In response to a complaint from the Obesity Policy Coalition, the ASB found that the ad was clearly directed primarily to children because it showed cartoon characters riding on a roller coaster and jumping into a pool filled with bubbles; clearly activities that children enjoy. Although Coca Cola said that the ad was aimed at 15-17 year olds, the ASB said that the visual representation was more likely to appeal to younger children who aspire to be teenagers.

Coca Cola was found to breach the RCMI a second time with their Fanta “Fruit Slam 2” app because the ASB considered its simple themes targeted children. The ASB found that the theme of the app, collecting points, getting high scores and trying to be better than their friends was very simple and would be appealing to young children.

Coca Cola has withdrawn the ad and the app. However, the ASB dismissed a complaint about the Fanta website that features the same Fanta crew as it was determined not an ad aimed at children because it was considered an information site and not appealing to children.

Advertising Standards Board Case reports 0204/15, 0205/15, 0206/15.


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