The Latest

FACT: 73% of children exceed the WHO guidelines for added sugar intake

FACT: 47% children aged 2-18 years consume a sugary drink on a daily basis

FACT: Children aged 9-13 years consume 7 kg of sugar from sugary drinks alone per year

FACT: 1 in 2 children aged 12 years have decay in their adult teeth

These are all shocking statistics released by Parents’ Voice as part of their new campaign to call on fast food restaurants to serve water as a default with their kids’ meals. For too long, fast food companies have exploited the self-regulations by using healthier choices such as water in their advertising material to demonstrate how ‘responsible’ they are, however sugary drinks are still the default offered in-store.

Parents’ Voice have launched a new campaign calling for parents (or concerned citizens) to join and add their voice to the initiative. A list of the major fast food chains that currently serve sugary drinks with their kids’ meals are outlined with a further action asking parents to tell the offending fast food chains to make it #waterwiththat via Facebook.

On a positive note, the campaign lists the fast food companies that offer water as the default drink, however that list is short with only one company currently offering water with their kids’ meals. Please join with Parents’ Voice to make this list grow and help our children have a healthier future!

To add your voice to the #waterwiththat campaign go to http://parentsvoice.org.au/campaigns/water-with-that/ and sign up today.

Parents' Voice #waterwiththat campaign graphic

 


Busted

A colourful back-to-school promotion by Bakers Delight received an ‘F’ on their report card from the Advertising Standards Board (ASB). A complaint was made about the billboard advertisements promoting sugary finger buns covered in M&M’s as an adequate solution to school lunches. The complainant argued that the promotion specifically targeted children and that bread covered in sugary icing and lollies should not be promoted and normalised as an everyday lunch item, especially in a time where Australia is facing an obesity crisis. They added that it is irresponsible and unethical for Bakers Delight to market such products to children and their carers.

Bakers Delight responded saying that the advertisement did not break any rules as it was aimed at busy parents, was only for a limited time, the products were designed for sharing and that no nutrition claim was made. Interestingly they stated that the finger buns were ‘mini’ therefore designed to be more appropriate size for children to consume – which is as good as admitting that it was aimed at children.

The complaint was considered under the AANA Children’s Code and the Food Code. The ASB agreed that the advertisement was not directed at children despite noting that iBakers Delightt was attractive to children due to the colourful childlike graphics, school lunchbox theme and coloured M&M’s finger buns. However they found it did breach the Food Code as it promoted the products as ‘your lunchbox solution’ therefore undermining the promotion of a healthy balanced diet.

Bakers Delight response to the decision was that they were ‘surprised’ and the campaign was a limited-time promotion and ‘for this reason the campaign has finished and will not be repeated anyway’. Therein lies yet another issue with the self-regulations, there are no strong repercussions for the advertisers if a breach is made and due to the lengthy time to process a complaint, the campaign ship has sailedand finished its intended run and damage has been done.

ASB case number: 0072/17