Tackling food marketing to children

Cancer Council recently held a seminar featuring UK researcher in appetite and obesity Dr Emma Boyland. Dr Boyland showed examples of how our food environment makes it easy to choose and consume unhealthy foods and advertising reinforces preferences and demands for unhealthy foods. Continue reading

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Tackling childhood obesity- a NSW priority

In September 2015, the NSW Premier announced ‘addressing childhood obesity’ as one of his 12 personal priorities for New South Wales. The priority has set a target to reduce the rates of childhood overweight or obesity, from the 2014 level Continue reading

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‘No-fry’ zones in Dublin and bans on toys as ‘hooks’ in Chile

There’s been some promising developments around the world. In what has been labelled “no-fry zones”, Dublin City Council is planning to ban fast food developments within 250 metres of schools. Continue reading

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Renewed call for responsible use of brand mascots and media characters

A review in the US of the use of brand mascots and media characters has called for strengthening of advertising to children commitments to cover characters on food packaging and toy giveaways and other premiums. Continue reading

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Investigating the political influence of five Australian food industry companies

A study of the corporate policy activity of five key organisations within the Australian food industry has found diverse practices. Continue reading

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Exposure to food advertising increases children’s food intake

A comprehensive analysis of published studies looking at advertising exposure and food intake has concluded that children exposed to food advertising ate more than those that were not exposed to advertising. And the effect of increased food intake was influenced by both TV advertising and internet advertising. Continue reading

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Advertising Standards Bureau community survey

The Advertising Standards Bureau (ASB) commissions research to assess community perceptions to ensure that decisions on complaints received about advertisements are in line with current community values in relation to advertising. Their most recent research was to gauge community perceptions especially in relation to advertising of food to children, because they have identified interest in this issue from media and community groups. Continue reading

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Ending childhood obesity

According to the World Health Organization 42 million children under the age of 5 were overweight or obese in 2013. That will increase to 70 million by 2025 if current trends continue.

The Commission on Ending Childhood Obesity has just released its report on tackling childhood and adolescent obesity around the world. They call on member states to take ownership and be politically committed to reverse the rising trend of overweight and obesity in children. Continue reading

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Changes to the Free TV Code of Practice weaken protection of children

Self-regulation of advertising to children has just got weaker. From 1 December 2015 a new Commercial Television Industry Code of Practice will come into effect.

Clauses in the previous code that referred to protecting children from unhealthy food marketing have been removed.

Although these clauses were vague, with ads only breaching the code if they encouraged or promoted an inactive lifestyle or unhealthy eating or drinking habits, Continue reading

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ACT government moves to address junk food marketing

The ACT government has introduced a new bus advertising policy that bans junk food, alcohol and gambling ads on buses. ABC reported that the Minister for Territory and Municipal Services said that “Across the board we’re looking to promote healthier … Continue reading

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