Teen boys more vulnerable to junk food ads
In a comprehensive study of Australian secondary school students’ diet and physical activity, Cancer Council and the National Heart Foundation of Australia found that Australian teenage boys consume more fast food and snacks high in salt and drink more sugary drinks compared to girls and are more susceptible to junk food marketing.
Teenage boys were more likely to be regular consumers of fast food (46% compared with 34%) and sugary drinks (28% compared with 14%) than girls. In the month before the study, 53% of teenagers tried a new food or drink product that they had seen advertised, 40% bought an extra food product on display at the supermarket checkout and 35% chose a fast food outlet because it had a special offer or giveaway with the meal.
Morley B, Scully M, Niven P, Wakefield M. (2014). National Secondary Students’ Diet and Activity Survey, 2012-13: Melbourne: Cancer Council Victoria