Not just roadside, now ads will be on the road

According to the local paper, the Parramatta Advertiser, Parramatta council is about to trial advertising signs painted on the road outside the shopping centre. The proposal has divided council as the safety of signage on roads as well as the aesthetics has been questioned. Advertising on roads has been trialed in Bombala, a town of about 1200 people in Southern New South Wales. Parramatta is a busy major business district in metropolitan Sydney. There are requirements around placement and content of signs but there does not seem to be investigation into the safety of signage painted on roads. Council is awaiting a location report.

Source: Parramatta Advertiser, 6 August 2014, Signs of madness: Fears ads sprayed on roads in Parramatta could distract drivers.

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