McDonald’s wins ‘worst of the decade’ at the Fame & Shame Awards
The Annual Fame and Shame Awards celebrated their tenth anniversary with a special “Worst of the Decade” award to McDonald’s for the company most often nominated for marketing junk food to kids over the last 10 years. The awards held by Parent’s Voice, formerly Parent’s Jury, award the best and worst of food marketing to children over the past year.
McDonald’s took out two of the regular awards, the Digital Ninja Award, for its Happy Reader promotion that offered kids a selection of free books and digital readers with the purchase of a McDonald’s Happy Meal and the Pester Power Award for the TV ad where the ‘Happy Meal’ character played a starring role in a clip from the Minions movie.
Coca-Cola Amatil won the Smoke and Mirrors category for their Coke Life campaign for advertising unhealthy products using language that suggests they are healthier than they are. KFC’s sponsorship of the Big Bash League got parents’ vote for the Foul Sport Award. Others in that category were McDonald’s sponsorship of junior sport and a Gatorade commercial featuring Australian rules football player Gary Ablett.
Nutrition Australia and Produce Marketing Association (ANZ) was awarded the Parents’ Choice Award for their fun Pick Right. Feel Bright! campaign which features The Wiggles as ambassadors and encourages families to choose fresh fruit and vegetables. And the inaugural Media Spotlight Award, for programs highlighting inappropriate marketing claims to children was awarded to ABC show The Weekly with Charlie Pickering, which featured a comprehensive look at the state of junk food advertising and regulation in Australia and its relationship to childhood obesity. Gruen, another ABC show was a commendable second.
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