Evidence that exposure to advertising influences children
At our recent seminar on tackling food marketing to children, Dr Bridget Kelly spoke about studies she has carried out showing the effects on children of exposure to food advertising.
In one study of 10-16 year olds investigating food habits and television viewing they found a link between the number of hours of commercial television viewed per week and the amount of unhealthy food or drink consumed. This effect was not seen if children skipped the ads.
Dr Kelly also showed us a sneak preview of a study looking at the effect of brand exposure on familiarity and beliefs about brands.
This important research reinforces the importance of protecting children from unhealthy food marketing.