Don’t eat what your favourite music celebrities promote

You might not be surprised to hear that much of the food and drink endorsed by music celebrities is unhealthy. A recent study has analysed the media reports and websites of the music celebrities in the 2013 and 2014 Billboard Hot 100 Charts. They found 65 celebrities associated with 57 different foods and beverages. Over 70% of the drinks endorsed by the celebrities were sugar sweetened beverages and over 80% of the food was unhealthy. The celebrities with the most food and beverage endorsements were Baauer,, Justin Timberlake, Maroon 5, and Britney Spears.

Such endorsements have the potential to influence adolescents as music celebrities act as role models for youth and even tweens. With high obesity rates, positive role modelling is needed to help children and young people lead a healthy lifestyle.

Bragg MA, Miller AN, Elizee J, Dighe S, Elbel BD. Popular Music Celebrity Endorsements in Food and Nonalcoholic Beverage Marketing. Pediatrics 2016
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