Does U.S. food advertising target disadvantaged communities?

One out of every three food-related ads on Spanish-language TV is for fast food, 16% are ads for confectionery and 9% are for sugary drinks and snacks. Marketing spend on Black-targeted TV shows similar rates of fast food ads and confectionery (18%) and higher rates for sugary drinks and snacks (24%).

Researchers looked at targeted TV advertising spend in 2013. They found that Black and Hispanic children are exposed to disproportionately more food-related TV advertising and most of that advertising is for fast food and nutritionally-poor snacks and drinks.

The researchers called for dramatic changes to alter the food environment for all young people.

UCONN Rudd Center for Food Policy & Obesity August 2015
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