Coco Pops ad dismissed
Kellogg’s Coco Pops complaint dismissed
ADVERTISEMENT: Kellogg’s Coco Pops Billboard
The advertisement on many major roads in Sydney during the school holidays showed Coco Pops forming a slide out of a bowl with the words “splash into chocolatey fun”.
Breach of AANA Code of Advertising to Children:
• Does not represent healthy dietary choices so encourages unhealthy eating habits
RESPONSE: The ASB decision “ …having regard to the language, theme and visuals used, the advertisement was directed to children.”
“ …the advertisement for Coco Pops did not, of itself, promote or encourage unhealthy eating habits and there was nothing about the advertisement which suggested or promoted an inactive lifestyle. In fact the Board noted that the advertisement suggests swimming – with the product forming the shape of a swimming pool and slide.”