Coco Pops ad dismissed

kellogg.com.au

Kellogg’s Coco Pops complaint dismissed

ADVERTISEMENT: Kellogg’s Coco Pops Billboard
The advertisement on many major roads in Sydney during the school holidays showed Coco Pops forming a slide out of a bowl with the words “splash into chocolatey fun”.

COMPLAINT:
Breach of AANA Code of Advertising to Children:
• Does not represent healthy dietary choices so encourages unhealthy eating habits

RESPONSE:  The ASB decision “ …having regard to the language, theme and visuals used, the advertisement was directed to children.”

“ …the advertisement for Coco Pops did not, of itself, promote or encourage unhealthy eating habits and there was nothing about the advertisement which suggested or promoted an inactive lifestyle. In fact the Board noted that the advertisement suggests swimming – with the product forming the shape of a swimming pool and slide.”

STATUS: DISMISSED


Comments

  1. tabletki says:

    Great info dude thanks for useful article. I am waiting for more

  2. Colleen says:

    Coco Pops should not be marketed as a breakfast food. Far too much sugar and addiditves for children to be having before school this effects their learning and behavour.
    Where is the Duty of Care in Advertising!!
    This food should be in the lolly section of the supermarkert.
    FED UP BEING FED CRAP FROM ADVERTISING. THEY NEED TO BE HELD ACCOUNTABLE FOR THIER LIES………………………..