Coco Cola withdraws slide after Parents’ Voice action
A parent was concerned at the use of sugary drink branding on a giant slide at Sydney Olympic Park Splash Festival during the school holidays and drew it to the attention of Parents’ Voice. When they raised their concerns with Coca Cola Amatil and Sydney Olympic Park Authority they responded by removing the slide from future events.
Alice Pryor, Campaigns Manager for Parents’ Voice, said “Our members are concerned about the environmental causes of obesity in children and we are very encouraged to see Coca-Cola Amatil and Sydney Olympic Park acting responsibly by responding to our call to remove this slide. We would like to see an end to all marketing of sugary drinks to children and we applaud this positive step of removing the promotional slide.”