Paddle Pop ad breaches code

The Advertising Standards Board (ASB) has upheld a complaint about an ad on Nickelodeon TV for Dragon Pop Icy Pole because it didn’t encourage good dietary habits. The ad featured a child turning in to the Paddle Pop lion after … Continue reading

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Yet another McDonald’s voucher advertises junk food to kids

Just over two months since a similar complaint was upheld by the Advertising Standards Board, there has been another similar breach by McDonald’s. This time the Team Spirit Award given out at the University of Sunshine Coast Basketball Club Competition included a food voucher redeemable for a small cheeseburger meal Continue reading

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Pitfalls of self-regulation – junk food ads shown in Dora the Explorer

A complaint to the Advertising Standards Board (ASB) about an ad for Wendy’s, the ice cream chain, has been dismissed because the chain has not signed up to the Quick Service Restaurant Initiative (QSRI) to protect children from unhealthy food marketing. Continue reading

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Food Code sets bar so high KFC ad easily manoeuvres under it

In May, the Advertising Standards Board received a complaint that the KFC ad showing groups of people, including families on a picnic, was portraying excessive consumption. The Board initially agreed and found the ad breached the Australian Association of National Advertisers (AANA) Food Code as it was contrary to community standards regarding excessive consumption, Continue reading

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McDonald’s voucher found to breach their marketing to children promise

A McDonald’s voucher offering “free small fries with any purchase” has been found to breach the Quick Service Restaurant Initiative (QSRI) because it did not represent a healthier dietary choice. Continue reading

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Contraptions and fantasy are not targeted to children, advertisers say and the ASB agrees

Have you seen the Coco Pops ad featuring an imaginative mechanical breakfast making machine with percussion instruments making breakfast for a mother and two sons or The Nestle Cadbury Wonka chocolate ad in which a family is transported into an animated world where strange things happen to the children’s parents and grandparents? Both complaints for these ads were dismissed because they are not directed primarily to children.
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ASB finding: McDonald’s app advertises only healthy Happy Meals

McDonald’s has released the Emlings mobile phone application aimed at 4-8 year olds. According to the website it is intended to “encourage creative play”. The app features ‘Happy’, the cartoon character based on the Happy Meal box. Children can scan Happy Meal boxes to access the app although it can also be accessed via the website. Continue reading

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NSW community supports banning junk food advertising targeted to kids

Cancer Council is urging the Government to introduce tougher regulations on food marketing to children, as new survey results reveal 73 per cent of NSW adults would support a ban on junk food advertising targeted towards kids. Continue reading


ASB says simple ‘might be time for a break’ pop up meets advertising to kids guidelines for online branded games

Since the Responsible Children’s Marketing Initiative (RCMI) was updated in 2014 to include company-owned websites we resubmitted our complaint about the Yogo Alley website. Continue reading

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Coco Pops website closed down

Kellogg has immediately closed down an interactive Coco Pops website after the Advertising Standards Board ruled that it breached the messaging requirements of the Responsible Children’s Marketing Initiative (RCMI). The Board found that the game did not promote good dietary habits which are a positive obligation under the RCMI. Continue reading

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