Minions generate complaints about McDonald’s ads

The recent Minion promotion at McDonald’s coinciding with the school holidays generated a few complaints to the Advertising Standards Board (ASB). One complaint about a children’s activity sheet branded with the Golden Arches and downloadable from the Happy Meal website was dismissed because the ASB ruled that it was a “promotion for McDonald’s the company” and not advertising or marketing for a food or beverage. Continue reading

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Ad with school boy eating fast food is not directed to children: ASB rules

  An ad that was singled out by a South Australian Councillor as sparking his investigation into whether councils can ban junk food advertising at its bus shelters near schools is not in breach of food marketing to children codes. … Continue reading

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Over 600 junk food ads in children’s programs in just three months

The 2014 Compliance Report from the Australian Food and Grocery Council has found 296 breaches of the Responsible Children’s Marketing Initiative (RCMI) and 347 breaches of the Quick Service Restaurant Initiative (QSRI) in just three months during 2014. Over a … Continue reading

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Coca Cola caught out

A TV ad for Fanta soft drink featuring cartoon characters on an “awesome ride” is marketing to children according to the Advertising Standards Board (ASB). And that’s a breach of the Responsible Children’s Marketing Initiative (RCMI) because soft drinks are … Continue reading

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Are Peters Fandangles website games for children or adults?

A recent complaint about the Peters’ Fandangles ice-creams website has drawn an interesting response from the advertiser. Peters say that the focus of the website is on the main grocery buyer and the games were developed with women in mind; … Continue reading

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V energy drink and Avengers promotions generate a range of complaints

No doubt you noticed the V energy drink Marvel Avengers promotions recently. You couldn’t really miss them. And they have generated a few complaints to the Advertising Standards Board. There’s the ad on the bollard that the parent of a … Continue reading

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Mamee monster games

Mamee noodles are discretionary foods. They get 2 stars in the Health Star Rating scheme, are limited in the beneficial nutrients they provide to the diet and are high in sodium and low in fibre. The Mamee website has simple … Continue reading

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Board rules McDonald’s app is fun for everyone

The latest McDonald’s app is a game where players tilt the screen as a sky diver avoids obstacles and collect coins. A complaint to the Advertising Standards Board outlined that the game was simple and, with cartoon characters and appealing … Continue reading

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ACT government considering restrictions on unhealthy food and drink advertisements close to schools

An audit of the food environment at 61 sites has found nearly 80% of food and beverage marketing targeted at children in the Australian Capital Territory (ACT) featured unhealthy products. The Heart Foundation (ACT) was engaged by ACT Health to … Continue reading

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The Parents’ Jury Fame and Shame awards highlight new forms of marketing to children

Over ten years the Parents Jury Fame and Shame Awards have exposed sneaky marketing techniques to children. This year saw a new award, the Foul Play award for the hotly contested area of marketing through sponsorship of children’s sport. The winner was … Continue reading

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