Evidence that exposure to advertising influences children

At our recent seminar on tackling food marketing to children, Dr Bridget Kelly spoke about studies she has carried out showing the effects on children of exposure to food advertising. Continue reading


Children’s popular movie characters promoting junk food

A study by The Children’s Food Campaign has found characters from popular children’s movies frozen, Star Wars and Minions more likely to be linked to junk food than healthy food. The study looked at what food and drinks promotions featured … Continue reading


Don’t eat what your favourite music celebrities promote

You might not be surprised to hear that much of the food and drink endorsed by music celebrities is unhealthy. But a recent study has analysed the media reports and websites of the music celebrities in the 2013 and 2014 Billboard Hot 100 Charts. Continue reading

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New food marketing to children ban in place in Taiwan

Taiwan has introduced restrictions on food marketing to children to curb the 8,000 junk food ads kids see every year. Continue reading

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Patties Foods busted for advertising party pies in the movie Frozen

The Advertising Standards Board have upheld a complaint about an ad for party pies that was shown on TV during the movie Frozen. The ad featured a boy dressed as an astronaut enjoying party pies with his family. Continue reading

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McDonald’s wins ‘worst of the decade’ at the Fame & Shame Awards

The Annual Fame and Shame Awards celebrated their tenth anniversary with a special “Worst of the Decade” award to McDonald’s for the company most often nominated for marketing junk food to kids over the last 10 years. Continue reading

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Sour patch kids

We received a complaint from a parent concerned that the ad for sour patch kids lollies in which a boy falls off his bike is advertising of unhealthy food to children. In the ad, a bear lolly comes to life … Continue reading

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Happy Meal promotion doesn’t encourage pestering, ASB rules

When the latest Happy Meal promotion tied codes obtained from purchasing Happy Meals with books downloadable from an app the children’s health advocacy group, Parents’ Voice, formerly The Parents’ Jury, submitted a complaint to the Advertising Standards Board (ASB). They … Continue reading

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Coco Cola withdraws slide after Parents’ Voice action

A parent was concerned at the use of sugary drink branding on a giant slide at Sydney Olympic Park Splash Festival during the school holidays and drew it to the attention of Parents’ Voice. When they raised their concerns with … Continue reading

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Minions generate complaints about McDonald’s ads

The recent Minion promotion at McDonald’s coinciding with the school holidays generated a few complaints to the Advertising Standards Board (ASB). One complaint about a children’s activity sheet branded with the Golden Arches and downloadable from the Happy Meal website was dismissed because the ASB ruled that it was a “promotion for McDonald’s the company” and not advertising or marketing for a food or beverage. Continue reading

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