Brazil fighting junk food marketing based on rights

The National Council for the Rights of Children and Adolescents in Brazil has published a resolution stating that publicity directed towards children with the intention of convincing them to consume a product or service is abusive and therefore illegal. The resolution covers all types of media and explicitly mentions use of children’s songs, celebrities or characters that appeal to children, the use of collectibles or toys and competitions with activities or games for children. The Council cannot apply sanctions but is seen as complementing other laws by defining abusive advertising.

Source: World Public Health Nutrition Association, April 4th 2014, Brazil fights against marketing to children.
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