Author Archives: Wendy

Chile Stops the Junk

The world is watching Chile Andrea Western, Senior Policy Advisor, LiveLighter WA   While World Health Organisation recommendations about reduction of children’s exposure to unhealthy food advertising date back to 2010 , Chile is one of the few nations to have … Continue reading

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Fame and Shame Awards – December 2016

The annual Parents’ Voice Fame and Shame awards was held on Monday in Sydney highlighting the best and worst offenders in food marketing to children as voted for by parents. A total of 5 awards were handed out with three in the ‘Shame’ category to companies that use sly techniques to market their unhealthy products to children, and two in the ‘Fame’ category highlighting campaigns that promote healthy food and encourage children to be more active. Continue reading

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Brand influence on children

An Australian study has highlighted the importance of broadly defining foods advertised to children when developing regulations to protect children from advertising and not limiting regulation to ‘children’s foods’. The study found even brands thought of as more adult brands … Continue reading

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More evidence of the influence of promotional characters

Brand equity characters influence 4-8 year old children’s food preference and choice. That’s the results of a study that asked 209 children to rate their taste preference and preferred snack when presented with snacks with and without brand equity characters … Continue reading

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Obesity and diabetes: the slow-motion disaster

In her keynote address at the 47th Meeting of the National Academy of Medicine, Dr Margaret Chan, Director-General of the World Health Organization, highlighted the rising rates of obesity around the world. She concluded: “When crafting preventive strategies, government officials must … Continue reading

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Confirming the need to protect children from unhealthy food advertising

A recent examination of current evidence of the relationship between food marketing and children’s food behaviours found the evidence base was particularly strong for 3-12 year old children, with exposure to marketing showing negative effects on food preferences, choices and … Continue reading

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Board finds animated Dairy Milk Oreo ad appealing to more than just kids

In lodging a complaint about the Dairy Milk Oreo ad, the complainant said the ad showing an animated Oreo biscuit and a square of chocolate hanging out together at a beach and camping appeals to children’s sense of adventure and not adults. The advertiser, Mondelez said that the animation style is “the most complex style of animation possible” and “busy and complex which does not appeal to children”. The advertiser said the activities are “sophisticated adult activities: surfing, driving…..camping and being at the beach”. Continue reading

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Ad with young high school children playing basketball considered advertising to their parents

A recent complaint to the Advertising Standards Board about a Nestle Milo ad on TV featuring young high school boys at basketball training has been dismissed. The complainant said that the ad was directed to children because of the themes of training for and playing sport with friends and the presentation from a child’s perspective. Continue reading

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COAG puts food marketing to children on the agenda to address childhood obesity

At the COAG Health Council meeting on 7th October, the Federal and state and territory Health Ministers discussed childhood obesity. According to the communique released after the meeting, Health Ministers will consult with Ministers in other portfolios to develop joint approaches to limit the impact of unhealthy food and drinks on children. Continue reading

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McDonald’s free Happy Meal offer not considered advertising to children

There’s a McDonald’s ad on the web and Facebook lately which shows a young girl and her mother at McDonald’s. You may think the blurred Happy Meal box and a free offer of a Happy Meal might encourage pester power but that’s not what the advertiser or the Advertising Standards Board says. Continue reading

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