Australian children’s TV viewing patterns haven’t changed
Between 2001 and 2013 there has been a small decline in the average television audience aged 0-14 years. Children on average watched just under two hours of TV a day, down half an hour since 2001. However the pattern of viewing hasn’t changed with peaks between 7am and 9am in the morning and a higher peak in the evening between 7pm and 8pm. In fact, the average audience between 4:30pm and 9:30pm is higher than the highest morning audience. The latest report from The Australian Communications and Media Authority shows that the most popular shows with under 14’s are The Block, The X Factor, The Voice and My Kitchen Rules. Some movies achieved high audiences as well, with Toy Story 3, Despicable Me and Hop attracting an average audience of over 250,000 children. Channel 7 had 15 of the top 30 programs watched, followed by Nine with 8, ABC2 with 5 and one each for GO! and Ten.
The potential audience for the top 10 C and P programs has dropped to 0.2-1.0%. It important to have provisions in place to protect children from junk food advertising when there are these higher numbers watching TV up until 9:30 at night.