Another study finds TV ads influence kid’s diets

Children who watch more commercial television also eat and drink more unhealthy foods. A study of 417 ten to 16 year old Australian children has found that those who watched the least commercial TV had a lower unhealthy food score than those who watched the most TV. The effect on an unhealthy diet of watching ads increased with number of hours watched. The study took into account those who skipped through ads and that was not associated with a poor diet.

The authors have called for improved policy intervention to curb children’s exposure to unhealthy food ads.

Kelly B, Freeman B, King L, et al. Television advertising, not viewing, is associated with negative dietary patterns in children. Pediatric Obesity 2015 Sep 1; In Press
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